RICHARD C. DAVIS
110 Forest Brook Dr. Cary, NC 27519
W 919 655-4643  C 757 646-4457  richcd@gmail.com

EXPERIENCE
Davision Media LLC, Cary, NC
President & CEO October 2008-Present
Firm assists small and medium-sized businesses searching for solutions in the areas of advertising, marketing, web content and social media. Current clients include one of Raleigh's top marketing and communications agencies, a nationally recognized retirement and estate planning company, a television syndication company, a regional television production facility and the former COO of President Obama’s Election Campaign.

KDKA-TV/WPCW-TV, Pittsburgh, PA (CBS Television Stations)
Station Manager  August 2005-September 2008
Senior management at CBS’s Pittsburgh television duopoly, overseeing all programming, promotion, sales and operations for WPCW and all content creation and management for wpcwtv.com.
-Combined market revenue share hit a high of 40%.
-WPCW grew revenue share in a down market in every quarter.
-Expanded Pittsburgh Steelers relationship with multiple programming exclusives.
-WPCW outpaced the audience growth of every other CW affiliate in the country.
-Relaunch of wpcwtv.com yielded traffic increases of +600%.

Viacom/Paramount Television Stations Group
Executive Director, Advertising & Promotion  December 1999-August 2005
Led in-house advertising agency for Viacom-owned UPN and CBS affiliated television stations in 22 markets,
reaching more than 25% of the country.
-Immediate audience and revenue growth in several markets, including Seattle, Dallas and Washington, DC.
-Supervised media creative and placement, with expenditures in excess of $20 million.
-Led recruiting and training of creative and marketing personnel.
-Consulted on several successful national program launches, including Dr. Phil.

WGNT-TV, Norfolk, VA (Viacom/Paramount Stations Group)
Executive Director, Programming & Promotion  Nov. 1997-Dec. 1999; Jan. 2004-Aug. 2005
Accountable for multi-million dollar programming ROI, strategy and scheduling, plus creative direction, production, media buying and sales marketing efforts.
-Feb 1998 - station doubled its audience share after significant programming and branding changes.
-Mammoth audience growth resulted in revenue growth of +120%.
-Leveraged Nielsen meter conversion in May 1999 with additional audience growth of over 40%.
-Nov 1999 – ranked #1 in all key demos from 6p-8p, defeating every local newscast and all other programming.
-Station reigned as the #1 UPN Affiliate in the country for seven consecutive seasons.

WBFS-TV, Miami, FL (Paramount Stations Group)
Director of Marketing and Promotion  February 1995 ­ November 1997
·Extensive rebranding after the station was acquired by Paramount. The primary focus was on marketing the Miami Heat and the Florida Marlins.
-Ranked #1 in demos during many time periods for 7 consecutive sweep periods.
-Ranked as the #1 UPN station in the country 1996-97.
-1997 UPN Affiliate of the Year.
-Creative direction earned multiple Emmys, Addys, Tellys and a Silver New York Film Festival award.
                                                                         
WLFL-TV, Raleigh, NC (Paramount Stations Group)
Director, Advertising and Promotion  March 1993 - February 1995
·May `94 NSI, more than doubled the adult demos of any competitor in access.
·Highest rated station in the Paramount Stations Group.
·Multiple awards, including Addys for News and Station Image.

WTOG-TV, St. Petersburg, FL (Hubbard Broadcasting)
Producer/Director  January 1991-March 1993

WACH-TV, Columbia, SC (FCVS Communications)
Senior Producer/Editor  July 1988-January 1991

EDUCATION
B.A. Journalism
University of South Carolina   May 1987